BidHelm

What is BidHelm

BidHelm is an autonomous AI marketing agent designed to optimize Google Ads campaigns 24/7. It aims to save users money on ad spend by pausing underperforming campaigns, scaling successful ones, and blocking wasted clicks.

How to use BidHelm

1. Sign Up: Access the platform via the "Get Started" or "Log in" buttons.
2. Connect Google Ads: The AI will analyze your existing Google Ads campaigns.
3. Automatic Optimization: BidHelm's AI, named Alex, will continuously monitor and optimize your campaigns.

Features of BidHelm

• Autonomous AI Optimization: Operates 24/7 to analyze data and execute optimizations.
• Performance Monitoring: Continuously scans campaign performance, keywords, bids, and conversion data.
• Waste Detection: Identifies and pauses underperforming campaigns and search terms.
• Budget Reallocation: Scales successful campaigns and rebalances budgets automatically.
• Negative Keyword Mining: Automatically finds and blocks irrelevant search terms.
• Ad Creation & Testing: Generates and A/B tests ad headlines and descriptions.
• Competitive Intelligence: Analyzes competitor signals and tracks impression share.
• Auto-Rollback: Reverts changes if performance dips.
• Smart Ad Scheduling: Concentrates budget on high-converting hours and pauses during dead times.

Use Cases of BidHelm

• E-commerce Businesses: Optimize ad spend to increase sales and reduce wasted budget.
• Service Providers (e.g., Plumbers): Ensure ad budgets are focused on high-intent searches and conversions.
• Businesses Seeking Cost Savings: Reduce ad spend by eliminating inefficient campaigns and keywords.

Pricing

• Free Forever: Offers recommendations, basic insights, and manual optimization.
• PRO — Pay As You Go: Starts at $5.90/week, equivalent to 3% of ad spend (with a minimum weekly charge).

FAQ

• Is an agency needed? No, BidHelm states no agency is needed.
• What is Alex? Alex is the name of the autonomous AI agent that runs marketing campaigns.
• How does it connect? It uses Google OAuth for secure sign-in.
• Is a credit card required? No credit card is required for the free audit.